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It seems simple enough to understand, doesn’t it? Let’s be clear – you can’t make sales if you don’t have leads. But many businesses believe that the primary reason they are in business is to create products or provide services. Unfortunately, this is far from the truth.

What your business does and what you are in business for are two separate things. It’s crucial that as a business owner, you don’t confuse these two concepts. Your business may offer a service or even a multitude of services. At the same rate, your business may create products to sell to other businesses or consumers. Maybe your business does a little of both, but the point is that what you do is different from why you do what you do.

You are in business to make money. Period. Point blank. If you think otherwise, soon you won’t have to worry about the answer. Why? Because you’ll be out of business and working for someone who clearly understands the concept. Here is the simplest way to break down this concept – Every business runs on profit. Profits come from sales. Sales come from leads. Therefore, no leads mean no sales. No sales, in turn, mean no profits. No profits mean you’re no longer in business.

If you look at it this way, you can see that leads are directly and intimately connected to profits. Because of this, you can see that lead generation is probably one of the most important things that you can do as a business owner in order to guarantee that you stay in business.

One of the best ways to generate leads is through promotion. This promotion can take any form, but its primary purpose is to get visibility and exposure of your business among the general public, preferably your target market. You need to do this because where the people are is where your leads will come from. When they know about your business, they also start to become familiar with you products and your services. This will make them realize that your products and/or your services can satisfy a need they might have or solve a problem they might need a solution for.

Aside from that, they may simply become curious about who you are and what you do. Because of this curiosity and interest, they will visit your website in order to find out what all the buzz is about. The important thing is that they visit. Every visitor is a considered a lead and the reason why they visited is the lever you can use in order to convert them into paying customers.

Therefore, you need to include something enticing on your website that you can give away in exchange for their name and email address. This can be a checklist, short report, audio, video, or anything your market will be interested in receiving, as long as it’s something of value.

Doing this makes it easy for your visitors to become a prospect and be a part of your community. Then you can market your products and services to them via email, converting them into paying customers.

If you want to learn more about how to increase your sales conversions and lead generation, click here to download my 3 videos on how to maximize your profits, influence, and exposure.

Cheryl Moses

CEO, Mogul One Media

Digital Marketing Strategist/Consultant